PPV means pay per view: locked content a fan buys one piece at a time, usually through a message. It's one of many terms you'll hear from agencies and other creators. This glossary explains each one in plain words, including how the money works and what the platform's rules say.

Money terms

Gross
Everything fans pay on your page before anyone takes a cut, including subscriptions, paid messages and tips. It's the bigger number on your dashboard. An agency quoting a share of gross takes noticeably more than one quoting the same percentage of net, so ask which base it uses.
Net
What's left after the platform's 20% fee, also called creator earnings. If fans pay $1,000, your net is $800. Net is the fair base for a commission because it's money that actually reaches you. Tax and bank fees still come out of it afterward.
Creator earnings
OnlyFans' own term for your share of a fan payment after its fee and any applicable tax. It shows in your statements and can be withdrawn once it clears the minimum payout amount. Refunds and chargebacks can reduce it, and the platform can hold it during a review.
Payout
The transfer of your earnings from the platform to your own bank account. OnlyFans sends payouts only to the verified creator. Currency conversion and bank fees can apply. If anyone asks you to change the bank details on your page to theirs, stop the conversation there.
Chargeback
A fan asks his card provider to reverse a payment. If it succeeds, OnlyFans may deduct your share of that amount, even after you've delivered the content. Sudden large purchases carry the most risk, so keep clear records and don't pressure a fan into spending beyond his comfort.
Rebill
An automatic subscription renewal. When a fan's period ends, his card is charged again unless he cancels. Your rebill rate shows how many subscribers stay for another month, and it tells you more about a page's health than new subscriptions do, since keeping fans costs less than finding them.
Churn
The share of subscribers who leave in a given period, the mirror image of your rebill rate. High churn means fans come, look and go. Common causes are a mismatch between your promotion and your page, a quiet inbox, or nothing new to buy after the first week.
Spend per fan
Total earnings divided by the number of active fans, sometimes called ARPU. It tells you how well a page sells to the people already on it. Raising it through better messages and offers is usually cheaper and less tiring than finding the same income from brand new traffic.
Whale
Industry slang for a fan who spends far more than the rest. A handful can make up a big share of a page's income, so they get personal attention. Treat them well and never push: a whale who feels used can leave, cancel or dispute his payments.

Selling terms

PPV
Pay per view. Locked content a fan pays to open, sent in a message or placed on a post. Subscriptions give access to your feed, while PPV sells extra content on top. Good PPV depends on timing and matching the offer to the fan, more than on sending large volumes.
Mass DM
One message sent to many fans at once, often with a PPV attached. It's the workhorse of OnlyFans selling. The best ones are segmented by what each group has bought, because a mass message that feels personal gets opened, and one that feels like spam gets ignored or cancelled.
Unlock rate
The percentage of people who pay to open a PPV after receiving it. It's the quickest test of whether your price, preview and message work together. Track it per offer and per fan group, since an average across the whole page hides what's actually selling.
Custom
Content made to a single fan's request and priced individually, such as a named video or a chosen outfit. Customs usually pay best per hour but take the most time. Write your rules first, covering what you'll do, the price and delivery time, and take payment before you shoot.
Tip menu
A list of small actions or extras fans can buy with a tip, posted on your page. It gives fans a simple reason to spend and takes the awkwardness out of asking. Keep it short, match it to your niche and update it often, because stale menus stop working.
Bundle
Several pieces of content sold together at a better price than buying each alone. Bundles work well for fans who arrive late, and they make use of older content. On a subscription, the term can also mean a discount for buying several months upfront, so check which meaning applies.
Vault
Your private library of photos and videos inside OnlyFans, used for sending content in posts and messages. A well-tagged vault lets anyone working on your page find the right set in seconds. It's also the first thing to review when asking what you could be selling but aren't.
Wall post
A post on your main feed, seen by your subscribers. Regular wall posts show fans that your page is active and give them a reason to renew. They're usually lighter than paid content. Think of the wall as the shop window, and of messages as the actual sales floor.
GFE
Girlfriend experience: a page style built on daily warmth, personal attention and fans feeling remembered, online only. Its income comes from renewals and steady small purchases more than large drops of content. Read our GFE page for the lines that style of page must never cross, including any meeting.

Traffic terms

Free page and paid page
A free page charges no subscription and earns through messages and PPV. A paid page charges monthly for access. Some creators run both, using the free one as a funnel. Filed accounts show that most OnlyFans revenue no longer comes from subscriptions, which helps explain why free pages exist.
Referral
A link that earns you a share when someone you referred joins as a creator. Rules and rates sit in the OnlyFans Referral Program Terms and can change. Promising income to recruit people is a risk in itself, so describe the platform honestly and never guarantee anything.

Safety and rules

DMCA takedown
A formal notice asking a website or search engine to remove content that infringes your copyright, named after the US Digital Millennium Copyright Act. It's the main tool against leaks. It works best when sent quickly, for each copy, by someone who keeps a record of every notice sent.
Watermark
A visible or hidden mark on your content that shows it's yours. It makes stolen copies easier to find and prove, and it discourages casual reposting. Audio creators can use a spoken version. Place it where cropping would ruin the image, not in a corner someone can trim.
Geoblocking
Hiding your page from visitors in chosen countries or regions, usually to avoid being recognized at home. It lowers the odds that someone local stumbles on you, but VPNs get around it, and copies can spread anyway. Use it as one layer of privacy among several, not your only one.
Co-authored content
Content showing anyone besides you. Under OnlyFans' Terms, each person must either be verified on the platform or have given you a copy of their ID plus written, informed consent. They can withdraw consent at any time, and the content may then be removed, so keep your records tidy and easy to find.
Custodian of records
The person legally holding the age and consent paperwork for adult content. OnlyFans' Terms make you the custodian for everything you upload. That means keeping IDs and consent forms for every person who appears, stored safely, for as long as the content stays online and longer.
#ai and #ad
Labels OnlyFans requires in specific cases. AI-made or AI-altered content has to show the verified creator clearly and be tagged #ai or similar. Paid brand promotion takes #ad or similar, the brand name and the payer. Missing either label breaks the Terms.

Agency terms

OFM
OnlyFans management: the business of running creators' pages for a share of their income. The term also covers a noisy world of courses that sell people on starting an agency. If someone says they do OFM, ask for the company name, the rate and who actually does the work.
Account manager
The person at an agency who owns your page's plan and your relationship with the team. A good one knows your numbers and your limits without looking them up. Ask to know who yours is before signing, and how often you'll hear from that person directly.
Voice guide
A written description of how you talk and what you'd never say: your phrases, your humor, your topics and your limits. At Pink Room, the AI writes from the guide you approve, and our team checks what leaves. Without one, fans can hear the difference within a few messages.
Hybrid chat
An arrangement where you keep some fans for yourself and hand the rest to your team. It suits creators who enjoy a few close relationships but can't cover the full inbox. Agree clearly on who covers whom, so that no fan gets two different versions of you.

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